With concerns arising over the threat AI brings to livelihoods, actors from the gaming industry officially went on strike last week. Last Thursday (July 25) members of the US actors union SAG-AFTRA voted to strike, as ongoing negotiations have yet to yield results. The strike concerns the demand for protections to be put in place, including the right of informed consent for the AI use of video game actors’ faces, voices, and bodies. It concerns all covered services under the Screen Actors Guild-American Federation of Television and Radio Artists Interactive Media Agreement, Interactive Localization Agreement, and Interactive Low Budget Agreement. All SAG-AFTRA members have now been instructed to cease their performances which are currently impacted. Video gaming industry has been in debate about AI for a year and a half It was in October 2022 when discussions first started, but an agreement and subsequent deal have not yet been reached. In the notification about the strike, Sarah Elmaleh, the Interactive Media Agreement Negotiating Committee Chair said: “Eighteen months of negotiations have shown us that our employers are not interested in fair, reasonable A.I.
Video Gaming Industry Strikes And Calls For Protection From Ai
Sophie Atkinson, ReadWriteWeb
Thu, 08/01/2024 - 4:17am
Topics: last thursday july screen actors guild-american federation television radio artists interactive media interactive localization interactive low budget all sag-aftra october sarah elmaleh negotiating committee chair interim independent union august wb games inc los angeles pt fran drescher we re image credit ideogram readwrite ai sag-aftra in interactive media agreement video a.i we strikes and calls for protection members concerns consent voices negotiate ready negotiations protections companies
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