Using Floor Plans Helps Buyers Visualize Potential Of New Homes

Nearly half of potential homebuyers rely on floor plans and 3D tours to aid in their decision-making, according to the 2022 National Association of Realtors Profile of Home Buyers and Sellers report. According to the report, when researching online, buyers use photos, detailed listing information about the property, contacts for realtors, virtual tours, and floor plans. The report says that buyers who used the internet during their home search favor the following features in real estate listings: 85 percent photos 80 percent detailed listing information about the property 53 contact information for realtor 49 percent floor plans 39 percent virtual tours Nearly 50 percent also said having access to floor plans was very useful. 49% very useful 33% somewhat useful 8% not useful 11% did not use or were not available Kendra Lanterman with West + Main Homes agreed that sellers should consider using all available tools, like floor plans to promote their properties. “Research shows that about 70 percent of house hunters spend their time viewing listing on their computers before entering a home,” she says. “Providing them with visuals including pictures, videos, full 360-degree views, and floor plans gives buyers a chance to truly understand the layout and how rooms tie into each other.” Including floor plans goes a step beyond photos, she says. “With the floor plan, you know whether that door is a closet or the entrance to the basement.” Amy Terry with 8z Real Estate says generating floor plans is easy and cost-effective.