Memes that relate to gambling are now being investigated by a UK advertising watchdog due to rising concerns it could pose a risk to children. The Advertising Standards Authority (ASA) is looking into the memes that are being shared online by gambling firms, i News reports. This includes amusing and entertaining content that is shared online to build brand awareness. ASA is in charge of regulating paid-for and non-paid-for advertising in the UK. According to research referenced in the previous Government’s plans to reform the gambling industry, this type of marketing is four times more appealing to under-18s than to adults. It’s believed that this form of content could encourage younger people to follow gambling accounts, despite the legal age of gambling in the UK being 18 years old. University research looks into the impact of gambling ads The ongoing investigation by the advertising authority is said to include the examination of several complaints.
Uk Ads Watchdog Investigates Gambling Memes That Appeal To Kids – Report
Sophie Atkinson, ReadWriteWeb
Tue, 09/10/2024 - 4:18am
Topics: the advertising standards authority asa government s it s raffaello rossi once featured image ideogram readwrite uk asa asa news university bristol appeal to kids report ads watchdog investigates gambling memes investigates gambling memes that appeal memes that appeal to kids content marketing brands cases complaints entertaining online shared research
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