UBS's group chief marketing officer, John McDonald, spoke at the bank's "House of Craft" event in New York City.Courtesy of UBSUBS launched its global "House of Craft" initiative at an event in New York City in October.The campaign highlights artisanship in various fields, including the lucrative watchmaking industry.UBS's CMO spoke to BI about strengthening the company's reach after acquiring Credit Suisse in 2023.In a SoHo townhouse in New York City, UBS launched its global "House of Craft" initiative, an experiential campaign that honors the tradition of craftsmanship.