Uber Uber has appointed a former Amazon executive to head up its Northern and Eastern European business, including the UK. Jamie Heywood will arrive just as Uber gears up for a legal fight over losing its licence to operate in London. Heywood's appointment comes six months after predecessor Jo Bertram quit. Uber's new CEO Dara Khosrowshahi is fighting to prove the company has changed, after critics pointed to the firm's record on safety and its failure to disclose a major data breach. Uber has appointed former Amazon executive Jamie Heywood as regional general manager for Northern and Eastern Europe, as it tries to put out the multiple fires which threaten its business. Heywood was formerly a director of electronics for Amazon in the UK, and a director at Virgin Mobile before that.