A little creativity and back to basics — that’s the strategy the University of Akron’s interim President Matthew Wilson is using to help restore confidence in the administration.“It’s all about the students,” Wilson said. “The key to positive results is listening, and after that, more listening.”One mid-day last month, he listened as he sweated, playing basketball in the Student Union commons area.There were blocked shots, dribbling behind the back and shooting from the perimeter.Some students engaged in trash talking.“You’re pretty good,” one told him, “but you have home court advantage.”He used the contest as a way to get to know the students.“What are you studying?” he asked.