Just weeks after the 2012 presidential election, the top brass from Barack Obama’s and Mitt Romney’s campaigns faced off across a conference table at Harvard University’s Institute of Politics. As Obama’s team detailed their groundbreaking use of Facebook, Romney’s chief strategist, Stuart Stevens, leaned back in his chair and quipped to campaign manager Matt Rhoades: “They were running an entirely different campaign than us.” .memberful-global-teaser-content p:last-child{ -webkit-mask-image: linear-gradient(180deg, #000 0%, transparent); mask-image: linear-gradient(180deg, #000 0%, transparent); } Join now to continue reading. Members get exclusive analysis, bonus features and no advertising.