Amidst the various filmmakers and studios that screened footage of their upcoming projects at the 2010 Wondercon in San Francisco, Walt Disney continued their slow (if not altogether subtle) campaign for Tron: Legacy, easily one of the year's most highly-anticipated films. Rather than bringing in stars like Jeff Bridges or Olivia Wilde and screening clips or previews in the Esplanade Ballroom, however, Disney shrewdly hijacked some of the Friday night programming at the 'Con in order to raise awareness through an Encom-themed press conference in nearby Embarcadero Center.
Topics: san francisco walt disney jeff bridges olivia wilde esplanade ballroom encom-themed embarcadero center flynn lives sci-fi fantasy fandom movie marketing comic/superhero/geek remakes sequels wonderconcontinue tron legacy viral campaign working permalink email comments wondercon is disney tron con
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