On Tuesday, the news world momentarily stopped, as it occasionally does, to pay homage to the latest offerings from Apple. The tech behemoth's new releases included the new iPhone 8 and 8 Plus, as well as an update to the Apple Watch and other new software. But the big revelation was the new iPhone X, which will sell for a staggering $999. There are other super-expensive smartphones on the market, a few of which already run north of $900, so bumping right up to that four-figure threshold is as much a psychological shock as anything.