“The Palau Pledge” asked tourists to do no harm to the tiny Pacific island nation, and won the Cannes Lions Titanium Grand Prix. Lonely Planet describes it as “scenically magical.” The small Pacific island nation of Palau is an archipelago of about 200 islands, known for world-class dive sites featuring seascapes and marine life that has earned it “the underwater Serengeti” nickname.
Tourism-turned-environmental Campaign Wins Cannes Lions Top Prize
Jeff Beer, Fast Company
Mon, 06/25/2018 - 2:00am
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