The year 2012 will be remembered as the year of the rise of the Latino voter. The demographic shift changing the shape of U.S. politics was felt as never before, as both parties reached out to Hispanic voters and cultivated new faces like Marco Rubio and Julian Castro. Hispanics jumped from 6 percent in 2000 to 10 percent in 2012 as a share of the electorate, helping tip the election in favor of President Barack Obama after Romney won just 27 percent of the Latino vote.