The ambitious initiative, called Project 100, is the Zappo’s CEO’s latest scheme to change the face of Sin City. This time, he’s using a fleet of Teslas. Although it sounds like a scene from Ocean’s 14--100 Tesla S sedans cruising the Strip, eventually converging on Zappos founder Tony Hsieh’s downtown penthouse--Project 100 is the latest plank in Hsieh’s $350 million Downtown Project, his privately-funded plan to simultaneously revitalize downtown Las Vegas and evolve his company.

Topics:  zappo&rsquo   city   ocean&rsquo   strip   zappos   tony   downtown project   las vegas   musk&rsquo   uber    london&rsquo   york&rsquo   read full story    project   ceo&rsquo   teslas   tesla s   hsieh&rsquo   vegas   tesla   plan   electric   latest   sedans   metropolitan   fleet   ambitious   month   

 

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