■ 1960: Robert J. “Bob” Lee Sr. takes over operations of the former Underwood’s Bar-B-Q Cafeteria on Route 66, a portion of the famous Mother Road that aligned with East Amarillo Boulevard. ■ 1963: Lee incorporates the business first under the name Big Texan Western Style Cafeteria, then The Big Texan Steak House. ■ 1967: The Big Texan Steak House sponsors a steak-eating contest.
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