Tim Armstrong Gives Some Project Devil Details

Erick Schonfeld, TechCrunch
Wed, 05/04/2011 - 8:13am

AOL CEO Tim Armstrong is betting on the devil. Project Devil, that is. Those are the ad units on AOL properties (including TechCrunch), and now on Hearst sites as well, that take up all the ad spots with one campaign. Instead of 14 different ads on a page, the same space if all given to one advertiser.

Topics: aol ceo tim armstrong hearst devil ads aol armstrong project devil he seconds rate video percent engagement

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Tim Armstrong Gives Some Project Devil Details

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