China’s Tencent is banking on a successful launch abroad for ‘Honor of Kings,’ but the hit smartphone game faces an uphill battle in the U.S., where the company can’t lean on its popular messaging apps to hook players.
WSJ.com: WSJD, Wall Street Journal: Technology
Fri, 10/20/2017 - 2:48am
China’s Tencent is banking on a successful launch abroad for ‘Honor of Kings,’ but the hit smartphone game faces an uphill battle in the U.S., where the company can’t lean on its popular messaging apps to hook players.