Many people come to Maine for the lobster.
PETA wants them to rethink that once they hit the state’s doorstep.
PETA has bought ads at the Portland International Jetport, featuring a lobster holding a sign proclaiming, “I’m ME, Not Meat.”
It further encourages visitors to “See the individual. Go Vegan.”
PETA, which stands for People for the Ethical Treatment of Animals, is an animal rights group that advocates against the use of animals for food, entertainment or experimentation.