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Steve Jobs' Shoes Look Too Big To Fill After Apple's Second Miss Under Cook

This is Apple’s second earnings miss under Tim Cook. After the second miss, the scrutiny of Tim Cook’s leadership inevitably comes into play. The big question is, “Are Steve Jobs’ shoes too big to fill?” Steve Jobs was a master at managing expectations. He mastered the art of under promising and over delivering. Steve Jobs perfected the art of managing expectations by not giving good guidance regarding earnings.

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