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Making up: free apps for furious Blackberry users

The BlackBerry has left a bitter taste in the mouths of its users. Trying to make amends for massive outages last week, Research In Motion on Monday promised BlackBerry users free premium apps and a month of technical support. But the apology is unlikely to placate miffed customers, many of whom are considering whether to part with the tarnished brand in favor of more popular devices such as Apple's newest iPhone.

Senh: Users complain that the CEOs for RIM didn't react quick enough, but it seems that it's rare that anyone ever reacts quick enough when things go wrong. Jim Balsillie and Mike Lazaridis addressed the public on the fourth day of the outage. That's not too bad. They have to assess the situation first. I guess in situtations like this, it's always better to over-react. Plus, you never know how bad it is until at least a couple days have passed. "The most important thing is staying connected to the ecosystem and making sure you're on what's the root cause. If you spend more time on PR it's less time finding the root cause," Balsillie said. I agree with that.

 

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