Organic Food, Organic | featured news

Squeezable pouches of organic baby food are as omnipresent on some American playgrounds as runny noses, diaper bags and overpriced strollers. Organic baby food can cost up to twice as much as conventionally grown baby food, and it comes in such gourmet blends as “blueberry, oats and quinoa” and “ spinach, apple and rutabaga.”

Thanks to new research released this week by Stanford University, consumers now know that all of those sweet, red pieces of fruit – no matter how naturally or conventionally they were grown, and no matter how they are labeled – carry the exact same nutritional value. Forget: "Paper or plastic?" The question now: Will this revelation take a bite out of the $31 billion organic food industry?