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Can Rovio Repeat Angry Birds Success With New 'Amazing Alex' Franchise?

Angry Birds

Rovio has had more than 1 billion downloads of its games focused on its wildly successful Angry Birds franchise. But can it have as much success with its next franchise? Peter Vesterbacka, the quirky CMO of Rovio, wearing an Angry Birds sweatshirt, talked about Amazing Alex, the first non bird-pig game from Rovio, at the GamesBeat conference in San Francisco Tuesday.

 

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