Microblogging, 2012 Olympics | featured news

The Jamaican sprinter — who repeatedly claimed legendary status after his phenomenal performance Saturday — was the most-mentioned Olympian on both Facebook and Twitter during the London Games, beating out American swimmer Michael Phelps.

To the charges of putting the interests of a corporate partner above those of a human user, Twitter pleads guilty. The social messaging service has apologized for suspending the account of Guy Adams, a correspondent for The Independent and vocal critic of the way NBC has covered the Olympic Games.

The Twitter hashtag #NBCfail – about the American network’s Olympic shortfalls — is covering a lot of ground. But a key early frustration was the online viewing experience.