Angry Birds, Cell Phone App | featured news

Tuomas Erikoinen, the man who drew the hit "Angry Birds" app, doesn't really resent his creation. He's just bored with it. He sees the game's grumpy, ball-shaped, wingless birds everywhere he goes, their furrowed brows staring him down. Here in Finland's capital, where "Angry Birds" began, Erikoinen's drawings have been turned into T-shirts, "plushie" stuffed animals and two brands of soft drinks -- Tropic and Paradise.

The Finns behind Angry Birds seek global domination... “We think we can hit a billion downloads by the end of next year,” Vesterbacka says, casually. Then, almost as an aside: “We think we can be the leading entertainment brand in China by 2012.” Excusez-moi? “We think we can be bigger than Disney in China,” he clarifies. As growth projections go, this sounds absurd. Rovio grossed $20 million (the company is profitable) in the first three months of 2011. Disney will spend that amount every ten days for the next five years building its 1,000-acre theme park in Shanghai.

We all know Angry Birds has been downloaded loads of times. My personal estimate was somewhere around a million-kabillion, but developer Rovio's latest figures put me off by just a few.

The hit game is one of the unlikeliest pop-culture crazes of the year — and perhaps the first to make the leap from cellphone screens to the mainstream.