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Netflix Inc won back Wall Street's affections on Thursday after adding more U.S. subscribers than expected in the fourth quarter, a rebound that prompted analyst upgrades and the company's biggest one-day stock jump in two years. The Los Gatos, California-based company's shares soared 23.5 percent to $117.40 in afternoon trading. Shares had dropped to a year's low of $62.37 on November 30.

Verizon may not have had much bargaining power with its currently minimal streaming subscriber base, but a partnership will help Verizon leverage Redbox's established relationship with content providers to get more favorable deals. This could lead to less of an impact on gross margins than had it decided to go alone.

Netflix Inc. is raising the prices of some of its subscription plans and is shifting its focus to streaming video as more members move to the Internet to watch movies and...