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(Image from article: "Amazon Acquires Quidsi, Diapers.com Parent Company, For $500 Million")

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Amazon launches pet e-commerce site Wag.com

The team behind Diapers.com has made a new e-commerce site aimed at the other baby in the American household: the family pet. Quidsi, which is now a wholly-owned subsidiary of Amazon.com, is announcing Wednesday the launch of Wag.com, an e-commerce site selling pet-related products.

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Amazon Acquires Quidsi, Diapers.com Parent Company, For $500 Million

Rumor of this buyout has been zipping over the web all weekend, but Amazon has finally confirmed: It's acquired Quidsi, the parent company of online retail sites Diapers.com, Soap.com, and BeautyBar.com. The deal is remarkably similar to the one it did last year with Zappos, purveyors of footwear to the Internet-minded.

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