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Nielsen to Gauge Online TV Viewing

Nielsen is taking a step towards extending its TV-ratings business to measure online viewing, aiming to gauge how much viewership has drifted away from traditional TV to online outlets.

 

Nielsen to measure TV talk on Twitter

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The Twitter haters are losing the war. You know who they are, or, perhaps, who you are. Those who dismiss the snappy social network as the Platonic Non-Ideal of oversharing undercooked ideas, of blurting out what’s better left unsaid.

 

Gauging Facebook Ads

ComScore and Nielsen are introducing rating systems for Facebook, to help advertisers better compare the social-networking site to traditional advertising outlets such as TV and print.

 

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