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Political groups target key voting demographic on Pinterest

A boom in users on the social media site — and the fact that more than two-thirds are women — is attracting political messages to the site best known for recipes, crafts and I-want-that images. In political persuasion, as in marketing, "it's always the next big hot thing," says Zac Moffatt, digital director for Republican Mitt Romney's presidential campaign. "And it's kind of hot right now."

 

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