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Mobile Advertising In A Nutshell, Android For Show, Apple For Dough

Some interesting numbers from Norwegian browser company Opera today, as their 'State of Mobile Advertising' looks at impressions and revenue in Q4 2012. Much like that great golfing analogy (driving is for show, but putting what wins you the dough), there is a distinct difference in mobile advertising income and expenditures over the two major platforms. And it points to a healthy ecosystem for developers on iOS devices.

 

Android Is Winning

Google Android

The latest numbers are in: Android is on top, followed by iOS in a distant second. This word comes from Gartner, a top research firm for these sorts of things. Overall, within the last quarter, Android outsold iOS devices nearly three to one while capturing 64% of the worldwide market share. Samsung was the top dog accounting for 90M handset sales.

 

To Rebound, RIM Courts the Carriers

With many wireless carriers feeling threatened by the growing prominence of Apple and Google, those companies’ success could provide the foundation of Research in Motion’s recovery.

 

Android and iPhone: It's a two-horse race

It's official — there are only two mobile operating systems that matter right now. Even though their competitors are trumpeting enthusiastic comeback strategies, the big money is on Apple's iOS and Google's Android, the Mac and PC of the 21st century.

 

Google's Android to zoom past Blackberry, iPhone

Tech research company Gartner reports that Google's Android will be in striking distance of Nokia's Symbian system for world champion in mobile operating systems, leaping past Research in Motion's Blackberry and Apple's iPhone iOS.

 

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