Mirena, Bayer Healthcare | featured news

Drugmakers script social media to push meds

It wasn't what you would call a casual get-together.  A popular New York blogger attended a brunch with fellow "frazzled moms." They took in tips from a style expert and listened to a nurse extol the virtues of Mirena, a birth control device sold by Bayer Healthcare.  The nurse was on Bayer's payroll.

 

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