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Facebook Pages Are a Bad Investment for Small Businesses

...Our biggest disappointment was our misunderstanding of how Facebook Pages work. Instead of building a database of users that you can contact at will, you are essentially paying Facebook to build a list of people that you can then advertise to.

Senh: This is exactly what Mark Cuban was complaining about, and I agree with them.

Facebook Clears The Air On News Feed, Promoted Posts

Who sees what on Facebook‘s News Feed and why? There has been recent controversy over Facebook’s News Feed and Promoted Posts, with some such as Mark Cuban and George Takei complaining about having to pay (or pay too much) to reach their fans of their Facebook Pages.

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Facebook reuses your 'likes' to promote new stuff

Facebook now uses your name to post the things you "liked" maybe long ago, in a way that can get you in hot water in the here and now.

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