Advertising, Groupon | featured news

Analysis: Groupon fights for its life as daily deals fade

Groupon

Groupon and its compatriots in the much-hyped daily deals business were supposed to change the very nature of small-business advertising. Instead, it is the daily deal vendors that are racing to change as evidence mounts that their business model is fundamentally flawed.

 

Daily Deals Rescue Local-Ad Market

Daily Deals Rescue Local-Ad Market

To win in the fast-growing digital-advertising market, Web companies such as Facebook, Google and Groupon are increasingly wooing mom-and-pop businesses.

 

Subscribe to this RSS topic: Syndicate content