Box Office, Super 8 | featured news

J.J. Abrams’ Super 8 opened to a better-than-expected $37 million at the domestic box office after an aggressive 11th hour marketing blitz by Paramount. Including paid previews on Thursday, the period sci-fi pic has earned $38 million in its first four days.

On a scale of 10, Super 8 pretty much scored an eight by collecting $12.2 million on Friday, according to early estimates. (It also grossed $1 million on Thursday from Twitter-publicized screenings at 324 theaters.) The sci-fi adventure, directed by J.J. Abrams and produced by Steven Spielberg, was never expected to leave the train station with huge numbers, with industry insiders predicting a $30 million opening. But Super 8 is now on track for a debut of about $34 million. The PG-13 movie will likely fall a bit short of the opening gross of the 2008 Abrams-produced monster flick Cloverfield, which gobbled up $40.1 million its first weekend. But for a $50 million film starring a mostly no-name cast, this is still a solid start.