Tv, Augusta National | featured news

Phil Orlins knows everything about producing TV in three dimensions. The ESPN producer has captured the undulating greens of Augusta National and the flying motor bikes of the X-Games for ESPN's 3-D channel. But he can only guess how well his shows resonate with viewers. That's because 3-D audiences are so small they can't be measured by Nielsen's rating system.

The exciting conclusion to the Masters gave CBS an early primetime bump, but even without that minor demo hike, the network still would have won Sunday thanks to "Undercover Boss," "The Amazing Race" and more.