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Yahoo to buy Interclick for $270 million

Internet company Yahoo Inc. has agreed to buy online advertising network Interclick Inc. for $270 million in cash. The deal announced Tuesday is expected to help Yahoo target advertisements to its online audience. Interclick's technology will allow Yahoo to "to expand its targeting and data capabilities to deliver campaigns" more effectively, Yahoo said.

 

This Site Has Ads; It Must be Rolling in the Dough

Wed, 03/17/2010 - 1:28pm — senh
This Site Has Ads; It Must be Rolling in the Dough

Like I mentioned in the Ebert article, I've been testing out ad networks on subpages of Wopular for the past couple months. I don't want to put any ads on the main channel pages until I've settled into something; also, I want to reserve those pages for premium sponsorships.

 

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