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Yahoo to buy Interclick for $270 million

Internet company Yahoo Inc. has agreed to buy online advertising network Interclick Inc. for $270 million in cash. The deal announced Tuesday is expected to help Yahoo target advertisements to its online audience. Interclick's technology will allow Yahoo to "to expand its targeting and data capabilities to deliver campaigns" more effectively, Yahoo said.

 

Six Apart Is No More; What Will Happen to TypePad and Moveable Type?

Video ad network VideoEgg has announced that it has agreed to acquire blogging pioneer Six Apart, the company behind TypePad and Movable Type. As part of the acquisition, both companies will drop their names and be renamed SAY Media.

 

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