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When I first saw the headline “Facebook Places Ads on Zynga” on The Wall Street Journal, my mind almost fell into an infinite loop. You see, Zynga is already buying ads on Facebook to promote their games. I had thought that headline meant that Facebook is returning the favor by buying ads on Zynga to bring on more users.
Nope.Turns out Facebook is testing out their own ad network on Zynga. Yes, looks like Facebook will be launching an ad network to compete with Google’s Adsense.
Senh: Makes sense. RIM's Blackberry is still the most used smartphone - yes, more than iPhone and Android phones. With more users browsing the web on their phones, why give the ad revenue to Google or Apple? Just by turning on an ad network, they could be number one in the mobile ad market.
In my attempt to diversify revenue on Wopular, I'm throwing in another kind of ads -- in-text advertising. These are ads you see when you hover over keywords that are double-underlined. They're great because you can use them along with display advertising, thus providing an additional source of revenue without cannibalizing your existing ad inventory. Currently, the two most popular in-text advertising networks are Kontera and Infolinks.
Like I mentioned in the Ebert article, I've been testing out ad networks on subpages of Wopular for the past couple months. I don't want to put any ads on the main channel pages until I've settled into something; also, I want to reserve those pages for premium sponsorships.
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