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Mobile Advertising In A Nutshell, Android For Show, Apple For Dough

Some interesting numbers from Norwegian browser company Opera today, as their 'State of Mobile Advertising' looks at impressions and revenue in Q4 2012. Much like that great golfing analogy (driving is for show, but putting what wins you the dough), there is a distinct difference in mobile advertising income and expenditures over the two major platforms. And it points to a healthy ecosystem for developers on iOS devices.

 

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