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KONY Sequel Got 2% of the Traffic of Its Predecessor

More than a week after KONY 2012: Part II – Beyond Famous hit YouTube, the video, which was also created by Invisible Children, has racked up about 1.7 million views. That’s less than 2% of the traffic that KONY 2012 got in its first five days. Part II’s performance shows that the success of the initial video will be hard, if not impossible, to repeat.

Senh: I'm sure Jason Russell's public meltdown has a lot to do with the sequel's decreased views. People are probably confused as to whether or not to continue their support, which leads to less clicks on the "Like" button.

 

'Kony' Sequel Takes on Critics

Kony 2012 Part II

The much-anticipated sequel to viral documentary KONY 2012 was released on Thursday, with the charity behind it answering critics, touting its success and ratcheting up pressure on an internationally-wanted Ugandan warlord. "KONY 2012: Part II-Beyond Famous" clocks in at just under 20 minutes and delves deeper into the Lord's Resistance Army and its wave of violence across Central Africa under the command of guerrilla leader Joseph Kony. The first documentary on Kony by the nonprofit Invisible Children garnered more than 100 million views after being released on YouTube.

 

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