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Fowl Play: Angry Birds Help To Spawn Happy Tablet Gamers

Angry Birds - WC

New research shows that tablets have made big inroads against traditional gaming platforms among U.S. adults who play video games. For marketers, the research brings good news in the form of an acceptance to seeing advertising within video games—as long as the games themselves are free—and a willingness to see familiar brand names and products within games.

 

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