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The Seattle-based Web retailer said the 8.9-inch Kindle Fire HD with 4G wireless capability will start at $399, down from $499. Amazon reduced the price of the Wi-Fi only version by $30 to $269.

Wal-Mart Stores Inc. is phasing out the sale of Amazon.com's Kindle Fire tablet and Kindle e-readers, the second major retailer to stop offering the items in six months... Retailers are trying to fight a growing practice called "showrooming." That's when shoppers, armed with smartphones, browse products in physical stores and then shop online for a better price.

Amazon says buyers of its new Kindle Fire HD tablet will get the option to turn off the advertisements that appear on its standby screen for $15. The online retailer showed off the tablet last week, and said there would be no option to turn off the ads. That was a departure from Amazon's previous policies. It has shipped Kindle e-readers with "Special Offers" ads on the standby screen, but users could pay to have them turned off.

Amazon.com Inc. is expected to unveil a new Kindle Fire on Thursday as it seeks to take a bigger bite of the tablet computer market and boost sales of digital goods like e-books and movies.

Amazon.com quenched the Kindle Fire on Thursday, saying its first tablet computer is now "sold out." The Internet retailer has a major press conference scheduled for next Thursday in Santa Monica, California. It's widely expected to reveal a new model of the Fire there, so the announcement that the first model is "sold out" suggests that Amazon halted production a while ago to retool for a new model.

The Kindle Fire is…on fire. Despite some mixed reviews from the pundit class, consumers have flocked to Amazon‘s first entry into the tablet market. Stifel Nicolas analyst Jordan Rohan in a new research lifted his estimate for the company fourth quarter Fire sales to 6 million units from 5 million. He also raised his financial estimates for the company, asserting that the Kindle and the Kindle Fire have effectively become the third major mobile ecosystem after Apple iOS and Google Android.

When Kindle Fire customers across the country open their boxes next week, they will be able to choose from several thousand of the most popular Android apps and games, including Netflix, Rhapsody, Pandora, Twitter, Comics by comiXology, Facebook, The Weather Channel and popular games from Zynga, EA, Gameloft, PopCap and Rovio. Kindle Fire customers will be able to download these apps and games without having to register multiple times and using Amazon’s simple and secure 1-Click payment technology. Plus, all apps are Amazon-tested on Kindle Fire for the best experience possible, customers can get a great “paid” app for free every day, and once you’ve downloaded an app from the Amazon Appstore, it’s available on Kindle Fire as well as your other Android-based devices.

The Kindle Fire tablet may be the hottest selling gadget this holiday, pressuring Amazon.com Inc's profit margins but giving the world's largest Internet retailer potentially millions of new high-spending customers.

"Leaked" screen shots, allegedly from Amazon's internal stock monitoring system, suggest the new Kindle Fire tablet is already a hot item, racking up 250,000 reservations in five days.

Amazon's Kindle Fire is a Catch-22 for retailers: The $199 tablet computer could both help Christmas traffic and hurt future sales.