Senh: Users complain that the CEOs for RIM didn't react quick enough, but it seems that it's rare that anyone ever reacts quick enough when things go wrong. Jim Balsillie and Mike Lazaridis addressed the public on the fourth day of the outage. That's not too bad. They have to assess the situation first. I guess in situtations like this, it's always better to over-react. Plus, you never know how bad it is until at least a couple days have passed. "The most important thing is staying connected to the ecosystem and making sure you're on what's the root cause. If you spend more time on PR it's less time finding the root cause," Balsillie said. I agree with that.