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Gillette to Limit Role of Woods in Marketing

Gillette to Limit Role of Woods in Marketing

One day after Tiger Woods said he was taking an “indefinite break” from the PGA Tour to try to repair his marriage, Gillette became the first of his major sponsors to distance itself, saying it would limit his role in its marketing.

 

Tiger Woods' sponsors taking a timeout

Tiger Woods' sponsors taking a timeout

It's unknown how the scandal will affect him as a spokesman, but most expect things to get better, using Kobe Bryant as an example.

As Tiger Woods uses silence to deal with the uproar over his alleged infidelities, his sponsors apparently are following suit, quietly not running his ads until the worst is over.

 

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