Internet, Online Advertising | featured news

Last week, media consultant Frederic Filloux argued in his Monday Note and, through syndication, in the Washington Post that the digital ad industry is like an early-stage cancer patient -- already dying but still in denial. And, as the Post called them in its headline, smug.

Google revealed for the first time how it splits advertising revenue with search and content publishers, a move made in response to calls from publishers and regulators for greater transparency.

The surprising endorsement by the Federal Trade Commission of Google’s deal for AdMob follows Apple’s purchase of Quattro Wireless, an AdMob rival.

Internet advertising revenues in the U.S. hit $5.9 billion for Q1 2010, representing a 7.5 percent increase over the same period in 2009, according to numbers released moments ago by the Interactive Advertising Bureau in tandem with PricewaterhouseCoopers.

Ads will be rolled out to two to 10 percent of users via search on Twitter.com beginning today.

A growing number of school districts facing budget cuts are looking to advertising on their websites as a new revenue source.

Digg took a big risk when they added in-line advertisements that users could digg or bury. Four months later, however, early signs indicate that DiggAds are a win for all parties involved: users, advertisers, and especially Digg.

No one clicks on display ads. Why? There's room for improvement.

Is Google simply buying its way into the mobile advertising market via its $750 million acquisition of AdMob? That’s what two consumer groups allege in a letter sent to the FTC today, as the organization continues to review the deal.