Advertising, Advertising Revenue | featured news

Google recently announced its Q2 2011 earnings on July 14, 2011. [1] For the quarter, total advertising revenues surged by about 33% over Q2 2010 values driven by increased paid clicks as well as higher cost-per-click rates over the same quarter last year.

This year, for the first time, advertisers will have spent more on Internet ads than on print newspaper ads, according to new estimates from eMarketer.

Google revealed for the first time how it splits advertising revenue with search and content publishers, a move made in response to calls from publishers and regulators for greater transparency.

The New York Times Company reported a $35.6 million loss for the third quarter on falling advertising revenue, but deep cost-cutting and newspaper price increases helped beat projections.

The New York Times said on Monday it would cut 100 newsroom jobs through buyouts or layoffs as it tries to counter lost advertising revenue.