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heene family, publicity stunt
(Image from article: "Colorado sheriff: "balloon boy" case was a hoax")

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Sheriff: Balloon boy hoax may have conspirators

Sheriff: Balloon boy hoax may have conspirators

An associate of the father accused of carrying out the now-infamous balloon boy ordeal to promote a reality TV show was wanted for questioning after e-mails surfaced showing the two had discussed a similar stunt months ago as part of a public relations campaign for the program.

 

Colorado sheriff: "balloon boy" case was a hoax

Colorado sheriff:

The bizarre flight of a home-made helium balloon, thought to have a 6-year-old boy aboard, was a hoax and publicity stunt, a Colorado sheriff said on Sunday.

 

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