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How The Mobile Web Changes The SEO Landscape

It is true that the mobile Web is still in its infancy, but given the rate of adoption and innovation in the area, it already deserves a great deal of attention from Internet marketers, regardless of specialism.

 

Full flash video on phones

Watching video on the vast majority of websites has become possible on a mass market phone. The world's most popular video system, Adobe Flash, can now be played on the HTC Desire.

 

AT&T caps phone data usage with new wireless plans

AT&T caps phone data usage with new wireless plans

In time for the widely expected launch of a new iPhone model, carrier AT&T Inc. is pulling in the reins on data usage by its customers with smart phones and iPads....

Senh: I'm glad I'm not on AT&T. Although I think it's correct in assuming that 98% of the people will be able to get by with just a 2BG plan. I use my phone to update Wopular throughout the day - mostly mornings and nights. Under the $25, 2GB plan, I can view anywhere from 100-500 pages per day if each webpage averages about 100-500K. I'm using round numbers. That's plenty. Even a power user like me doesn't view that many pages per day. If you watch a lot of streaming video on YouTube, then you're screwed. 2GB would give you a max of about 2 movies, assuming each movie is about 1 hr. 30 min. I guess now you can't just hand over your phone to your kids and let them watch video. With the iPad and HD2 or Evo being advertised as multimedia devices, I don't think users would be happy with a limited data plan.

 

The Touch-Friendly Web Keeps on Growing

In December 2009, mobile search engine Taptu found about 326,000 touch-optimized mobile sites on the Internet. By April 2010, this number had grown by over 35%. According to Taptu's latest report, there are now over 440,000 touch-enabled sites on the Web. The annual growth rate for touch-friendly websites is close to 230%.

 

Mobile Data Traffic Expected To Rise 40-Fold Over Next Five Years

As smartphones like the iPhone and Android take over the mobile Web, the amount of data traffic going over cellular networks is expected to grow 40-fold over the next five years. UK firm Coda Research Consultancy forecasts that in the U.S. alone mobile handset data traffic will grow from 8 terabytes/month this year to 327 terabytes/month in 2015.

 

ComScore Ups the Ante in Mobile Analytics

ComScore, a leading Web statistics provider, has joined with Flurry Analytics to provide a more complete picture on the who, what, when, where and how of our use of mobile media. Founded just over a year ago, Flurry has grown immensely and this move will only serve to boost its popularity.

 

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