Search Engine, Search Market | featured news

Slowly but steadily, Microsoft Bing has become a potent threat to Google in the search market. Over the last few months, Microsoft’s aggressive strategy with Bing has started to yield market share gains over competitors Google, Yahoo and AOL in the U.S. search market. Bing’s market share, which was around 11% in September 2010, is now close to 14% as of February 2011.

Google Inc. is giving Web surfers a few more ways to refine their search results, signaling its resolve to ward off rival Microsoft Corp.'s aggressive campaign to lure traffic....

After months of slow but steady increases in its market share, Bing's share of the search market in the US and globally fell for the first time in September.