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Disney Purchases Playdom, A Social Game Start-Up

Disney Purchases Playdom, A Social Game Start-Up

The Walt Disney Company became Hollywood's leading player in the booming social gaming business on Tuesday with the purchase of Playdom in a deal valued at $763.2 million.

 

Zynga Is On A Tear; Claims Nearly 130 Million Social Gamers.

Social gaming startup Zynga is seeing some impressive traction. It now boats 129 million monthly active users across its portfolio of more than 30 games, according to both Inside Facebook's AppData(see chart) and Developer Analytics.

 

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