zynga, social games

The Circle of Ads: Zynga Using Facebook Ads

Sun, 06/24/2012 - 12:40am — senh

When I first saw the headline “Facebook Places Ads on Zynga” on The Wall Street Journal, my mind almost fell into an infinite loop. You see, Zynga is already buying ads on Facebook to promote their games. I had thought that headline meant that Facebook is returning the favor by buying ads on Zynga to bring on more users.

Nope.Turns out Facebook is testing out their own ad network on Zynga. Yes, looks like Facebook will be launching an ad network to compete with Google’s Adsense.

Dan Porter, CEO Of OMGPOP, Hired Back Laid-Off Workers Before $210 Million Zynga Acquisition

With all the talk about excessive compensation, ponzi schemes and the nasty side of Steve Jobs, it might be easy to assume that all successful CEOs are jerks.

Zynga to Set IPO Price Today

Social games maker Zynga is preparing to set a final initial public offering price on Thursday, a day before it begins trading on the stock market, in what is shaping up to be the biggest U.S. Internet IPO since Google.

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With Zynga IPO Looming, CEO Mark Pincus Wants Employees To Return Stock

Zynga CEO Mark Pincus wants some of the online game company's early employees to give back stock they own ahead of the company's initial public offering of stock, according to a published report Thursday. The Wall Street Journal said that Pincus, who gave out stock freely to keep top talent early on, developed "giver's remorse."

Senh: There's nothing much you can do about that. They got in early and contributed when it counted most. It's not fair to current employees of Zynga, but they're also not risking as much as the early group of people.

Q: Why are Zynga profits down 95%?

Here, direct from the S-1, is the figure that matters more. Operating income in the most recent quarter declined year over year from $13.4 million to $13 million – not the big 95% drop reported in the news.

Report: Zynga bid $1 billion for PopCap

On Tuesday, PopCap games announced it was being acquired by Electronic Arts, confirming speculation that circled late last month. The deal is valued as high as $1.3 billion in cash and stocks. But the company reportedly also fielded a huge offer from social gaming giant Zynga.

Zynga Close to Raising $500 Million

Zynga is close to raising as much as $500 million from a group of investors in a round of financing that could value the maker of CityVille, FarmVille and other popular Facebook games as high as $10 billion.