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BBC's Lonely Planet sale comes at a loss

Lonely Planet - LA Times

BBC Worldwide announced Tuesday morning that it will sell its travel guide series, Lonely Planet, for $77.8 million to Nashville-based NC2 Media, a company owned by reclusive U.S. billionaire Brad Kelley. That selling price is more than $120 million less than the BBC paid for the company in 2007. 

 

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