Digital, 2012 Presidential Election | featured news

Four years ago, then-Sen. Barack Obama got a head start on Arizona Sen. John McCain when it came to reaching voters online, on their mobile phones and on social media. Young voters, the group most likely to tune in digitally to the presidential campaign, broke overwhelmingly for Obama, giving him the biggest margin of victory among that age group ever recorded....

Since clinching the Republican nomination two months ago, Romney advisers have significantly stepped up their digital campaign, hoping to catch up with President Obama in an arena he dominated in 2008. Romney has hired data analysts and mobile-app developers from places including Google and Apple, unwilling to concede the traditionally liberal-leaning Silicon Valley talent pool.